Our Story

It all started on a sunny afternoon in Paris. Aurélie, our founder, was tired of sacrificing style for comfort. She wanted pieces that could effortlessly transition from a morning coffee run to an evening out with friends—without the hassle of carrying a bulky bag or constantly adjusting her outfit. Sound familiar? That’s when the idea for CHICBAGR was born.

We’re not just another fashion brand. Honestly, we’re more like your go-to friend who knows exactly what you need before you do. Whether it’s that perfect accessory to elevate a simple look or a versatile staple you’ll wear on repeat, we’ve got your back. And hey, we’ve all been there—struggling to find pieces that actually work for real life, not just a photoshoot.

What We Believe

At CHICBAGR, we think fashion should be fun, not frustrating. That means:

• Quality over quantity: No more flimsy fabrics or broken zippers after two wears. We test every piece like it’s going into our own closets.
• Effortless versatility: If it can’t handle a busy day with grace, we won’t sell it. Period.
• Joy in the details: That little gold charm? The perfectly placed pleat? Those are the touches that make you smile when you get dressed.

And here’s something we don’t talk about enough: sustainable choices shouldn’t mean sacrificing style. We’re slowly but surely rethinking how we source materials—because looking good shouldn’t cost the earth.

Why We Exist

Remember that one perfect outfit you wore years ago—the one that made you feel unstoppable? We’re here to help you feel that way every day. Not by selling trends that’ll fade by next season, but by creating pieces with staying power.

A customer once told us, “I wore your bag all through my Italy trip—it held my passport, my camera, and still looked chic with every outfit.” That’s the magic we’re after. Because let’s be real: life’s too short for uncomfortable shoes or bags that can’t fit your essentials.

The Inspiration Behind Our Collection

We design for the woman who’s constantly moving—whether she’s dashing between meetings, exploring a new city, or simply enjoying a lazy Sunday. Our pieces take cues from that effortless Parisian vibe, but with a practical twist. Think: adjustable straps that don’t dig into your shoulders, fabrics that resist wrinkles (because who has time for ironing?), and silhouettes that flatter real bodies.

And those sunny day vibes from our description? They’re not just marketing fluff. We obsess over how colors look in natural light, how fabrics feel in summer heat, and how details catch the eye. Because when you love what you’re wearing, it shows—not just in photos, but in how you carry yourself.

So here’s to looking good, feeling comfortable, and never having to choose between the two again. Welcome to the CHICBAGR family—we’ve been waiting for you.